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“Our customers are our top priority.” “Everything we do, we do for our customers.” “Customers come first.” Internal and external corporate communication is full of statements like these. Do they actually mean anything? Here is how to know, at least for your own company. The nature of business strategy The reason you need a strategy […]
American psychologist Frederick Herzberg invented the ‘Two-factor Theory of Motivation‘ in the context of his work on how to motivate employees to perform. The two factors are ‘hygiene factors’ and ‘motivators’. I believe the theory also applies to customer behavior. Herzberg’s work is far simpler than Maslow’s and is easy to understand: Hygiene factors These […]
What we Do
Weekly or more frequent updates on customer experience and strategy topics.
Keynotes and motivational speaking.
Create and run your surveys, just to get you moving, or on an ongoing basis.
Three books on improving customer experience and reducing costs while keeping customers happy will be ready in early 2017.
Business illustrations for your office walls, events, presentations and other needs.
Statistical analysis of survey results, whether your own or carried out by us on your behalf. Analysis of text answers to survey questions in multiple languages.
What People are Saying
Maurice’s approach to strategy development gives a short list of priorities for any business or geography. We used it successfully while I was MD of HP EMEA and Maurice was part on the EMEA Leadership Team.
I feel honored to be at #3 of the top 15 people to follow in 2017 in my primary area of interest. Fred Reichheld is of course at the top of the list.
A true leader in the application of big data analysis techniques to customer and employee surveys. It has been my pleasure to work with Maurice at HP Autonomy where I was CTO and at HP Software. He made a big difference for our customers.
As our head of Customer Experience for Software, Maurice has implemented a number of strategies that have created measurable positive results for our customers and our business. His commitment to our organization, as well as to our customers, has been remarkable and I know we will continue to feel the benefits of his contributions well in to the future.
Maurice Engineer and strategist
Maurice retired from Hewlett Packard Enterprise where he was Vice-President of Customer Experience for Software.
Before moving to HP Software in 2012, Maurice spent six years as a member of both the overall HP EMEA Leadership Team and the EMEA Enterprise Business Management Team. He implemented HP strategies that cross all businesses and functions, with a special focus improving Enterprise customer experience with HP. Other work included business strategy development for emerging markets, vertical industries, and a variety of transformational initiatives particularly in sales. He led the EDS / HP integration work for the Enterprise Business in Europe the Middle East and Africa
Peter Artist and analyst
After his Bachelor’s degree in Psychology from the National University of Ireland, Peter went on to do his doctorate in Cognitive Psychology at Oxford University. Among the important things he learned was that he needed to paint with his left hand, rather than his right. He combined early work at the Max Planck Institute in Munich with the development of a successful career as an artist. He ultimately left psychology to work in the visual arts full-time, including thirteen years as the editor-in-chief of Ireland’s leading art magazine, Circa.
Customer Strategy Twitter feed
- Net Promoter - Implement the System. New book now in paperpack on Amazon.com #CustomerExperience #NPS… twitter.com/i/web/status/8…
3 days ago
- Just about to hit 300 new members of the Net Promoter System (NPS) Forum on LinkedIn this month! @NetPromoterSys linkedin.com/groups/66125
3 days ago
- Do your company leaders care about customers? Here is how to know. #customerexperience customerstrategy.net/do-leaders-car… pic.twitter.com/75jBvkA0DW
4 days ago
- @paulellingstad @buster I do love that diagram, though it took me about an hour to read it properly the first time.
5 days ago
- Paperback of my Customer Experience Strategy book now available on amazon.com, .de, .it, .uk, .jp.… twitter.com/i/web/status/8…
5 days ago