Weekly or more frequent postings on customer experience and customer-centric business strategy. Sign up for our newsletter to be informed whenever there is new content. Use the icons on the left to share content with your friends and colleagues.
OK, You have given me a strategy development method… but what customer-centric strategies are actually possible?
The best strategy development method I have come across is one I learned from Willie Pietersen at his Columbia Executive Education course and is also described in his excellent book, Strategic Learning. I have blogged about the critical first step, “Situation Analysis’ here. While the method is reasonably easy to understand and implement, some people […]