#32 – Writing for Customer Experience Day on October 3rd

Jeanne Bliss and Bruce Temkin founded the Customer Experience Professionals Association in 2011. In addition to their excellent certification work, they promote worldwide Customer Experience Day each year. This year it falls on October 3rd.

I have started to write a series of posts that you may find useful on that day. The first three are in the ‘Our latest blog posts’ section below. I have tried to write them in a style that does not require any prior knowledge of customer experience work, and that should be entertaining to your friends and colleagues who work in other professional areas. If you like any of the posts, I suggest linking to them in any message you send out for CX day.

The writing style is quite different to what I have used up to now, especially for the ‘fairy tale’ articles. It is an experiment, and I hope you enjoy it. Feel free to let me know either way.

Last week I mentioned that I have been pushed out of the main LinkedIn NPS group. I still don’t know why, as the owner is not terribly communicative. Thanks to those who have written to me with suggestions so far. I learned that a number of other significant NPS professionals were excluded at the same time. At the moment, I am just remaining passive about the subject. Your recommendations and possible explanations are still welcome. If you have any, just write to me at  mfg@customerstrategy.net. While I could start a new group under the old name, that is not really ideal. I think it would take a long time to build it up enough to be interesting.

	A modern fairy tale (continued) – You don’t need a customer experience strategy – you already know what to do (Part 2) Continuing the story of what happens when you don’t bother with a customer experience strategy. (Because you already know what do to.) The narrator finally finds at least one person willing to help…
	For CX Day: How YOU can build a customer-centric culture in your company Your CEO keeps saying customers are important. Your own business leader says the same thing. So does your manager. So why do you still think this is just ‘lip service’…
	A modern fairy tale – You don’t need a customer experience strategy – you already know what to do (Part 1) Don’t bother with a customer experience strategy. You already know what to do. Well, most of us think we do. Including me. We all have lots of ideas that will improve customer experience. Here is a story about how that all works.