Customer experience strategy blog - NPS, customer loyalty, implmentation

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Weekly or more frequent postings on customer experience and customer-centric business strategy. Sign up for our newsletter to be informed whenever there is new content. Use the icons on the left to share content with your friends and colleagues.

News flash: Survey giver actually responds to survey taker!

January 10, 2017

Considerations as you start your NPS journey

Maurice FitzGerald / Blog, NPS /

The Net Promoter System® is the most widely adopted system for managing customer feedback and improvement. It is used around the world and works well in all cultures and languages. Like most management systems, it has advantages and disadvantages. Its principal advantage is its simplicity. It is easy to understand and easy to communicate. Its […]

January 2, 2017

Four rules for enduring sponsorship of your work

Maurice FitzGerald / Blog, Strategic initiatives, Strategy /

Ah… sponsorship. Do you have it? Can you get it? You may have a brilliant new idea and need people and money to move it forward. You may want to understand whether you and your team will survive the latest cost-cutting efforts. The results and answers depend on the sponsorship you have for your work […]

Customer Strategy (.net): the customer first

January 1, 2017

Hello world – You need a strategy

Maurice FitzGerald / Blog, Strategy /

Welcome to the customerstrategy.net blog. You can look forward to weekly updates on subjects that have to do with business strategy, customer experience, and that great zone where the two subjects meet. While it would be lovely to believe that all companies are growing and have unlimited investment funds, that is not the case in […]