Behavioral Economics and Customer Experience – Part 2 – Price Gouging and Revenge
Price gouging – a particularly insidious move The New York Attorney General has launched an investigation into Mylan Pharmaceuticals, the maker of EpiPens. An EpiPen is used to provide life-saving injections to people in anaphylactic shock, due to allergies. The reason for the investigation is that Mylan have had a monopoly on the product and […]