View this email online Welcome to my first newsletter. I hope you will find the subjects interesting. I will try to cover four topics each time: News items and thoughts from the world of strategy and customer experience. Highlights from my own blog. Things other experts have said or written. Looking forward. The Top 15 […]
My experience is mainly in business-to-business (B2B) situations. Most of what you read elsewhere about customer experience is in the context of business-to-consumer, and at least some of it is not directly relevant to B2B. The reasons B2C methods may not work for you are the following: In B2B, a single person is never responsible […]
The Net Promoter System® is the most widely adopted system for managing customer feedback and improvement. It is used around the world and works well in all cultures and languages. Like most management systems, it has advantages and disadvantages. Its principal advantage is its simplicity. It is easy to understand and easy to communicate. Its […]
Ah… sponsorship. Do you have it? Can you get it? You may have a brilliant new idea and need people and money to move it forward. You may want to understand whether you and your team will survive the latest cost-cutting efforts. The results and answers depend on the sponsorship you have for your work […]
Welcome to the customerstrategy.net blog. You can look forward to weekly updates on subjects that have to do with business strategy, customer experience, and that great zone where the two subjects meet. While it would be lovely to believe that all companies are growing and have unlimited investment funds, that is not the case in […]
