It’s probably one of the worst possible situations to be in. You prepare for days, weeks or months. You make a fabulous project proposal to your leadership team. You get it approved in the meeting. You show up to work the next day and realize that you have to start from scratch again to hire […]
Welcome to the 34th edition of my customer strategy newsletter. The five topics this week are: Reactions to the ‘Modern Day Fairy Tale’. Customers want to be remembered Latest blog posts Notable items from other sites Looking forward Reactions to the ‘Modern Day Fairy Tale’ Thank you for the many reactions I received on my ‘fairy […]
Like most people, I receive lots of survey requests by email. Unlike most people, I don’t just delete them all. I want to learn. What I usually learn is that most survey designers don’t understand even the most basic direct marketing techniques. Here are some that you may want to consider. Direct marketing reference source […]
As a retired HP person, I have been reflecting on ‘cutting your way to greatness’. There are not too many examples of success. Let’s look at one example, then suggest a more balanced approach. Yahoo Consider Marissa Mayer’s term at Yahoo. Consider the various stakeholders and whether it was good for each of them: Customers: […]
Don’t bother wasting time developing a customer experience strategy. You already know what to do! Well, most of us think we do. Including me. We all have lots of ideas that will make customers happier. Let’s just implement them. That should save a lot of time. Right? And now… a bedtime fairy tale about how […]
