Welcome to CustomerStrategy.net.
Four books, a blog, remote coaching and other resources to help you to keep customers at the center of everything you do. Sign up for our newsletter to keep up with the latest blogs and other news.
Read our Blog
Strategy: Ask new questions to get new answers – Part6 of 6: Internal realities, and conclusion
So far, the situation analysis has allowed you to dream about what you can do for customers and partners, how you will crush your competitors and how you will lead your industry. This time we move on to the internal realities in your own organization. It’s a tricky subject and can be the hardest of […]
Strategy: Ask new questions to get new answers – Parts 4 and 5: CX industry and external trends
This time the situation analysis process moves on to relevant trends in your industry and in the external environment. Accurate observations about these areas can give you a competitive advantage, even if you have little influence over the trends. Remember: to get new answers, you have to ask new questions. This is the fourth in a […]
What we Do
Blog
Weekly or more frequent updates on customer experience and strategy topics.
Speaking engagements
Training, keynotes and motivational speaking.
Surveys
Create and run your surveys, just to get you moving, or on an ongoing basis.
Books
Three books on improving customer experience and one containing business cartoons were published in 2017.
Business illustrations
Business illustrations for your office walls, events, presentations and other needs.
Analytics
Statistical analysis of survey results, whether your own or carried out by us on your behalf. Analysis of text answers to survey questions in multiple languages.
What People are Saying
Maurice’s approach to strategy development gives a short list of priorities for any business or geography. We used it successfully while I was MD of HP EMEA and Maurice was part on the EMEA Leadership Team.
I feel honored to be at #3 of the top 15 people to follow in 2017 in my primary area of interest. Fred Reichheld is of course at the top of the list.
A true leader in the application of big data analysis techniques to customer and employee surveys. It has been my pleasure to work with Maurice at HP Autonomy where I was CTO and at HP Software. He made a big difference for our customers.
As our head of Customer Experience for Software, Maurice has implemented a number of strategies that have created measurable positive results for our customers and our business. His commitment to our organization, as well as to our customers, has been remarkable and I know we will continue to feel the benefits of his contributions well in to the future.
Our Team
Maurice Engineer and strategist
Maurice retired from Hewlett Packard Enterprise where he was Vice-President of Customer Experience for Software.
Before moving to HP Software in 2012, Maurice spent six years as a member of both the overall HP EMEA Leadership Team and the EMEA Enterprise Business Management Team. He implemented HP strategies that cross all businesses and functions, with a special focus improving Enterprise customer experience with HP. Other work included business strategy development for emerging markets, vertical industries, and a variety of transformational initiatives particularly in sales. He led the EDS / HP integration work for the Enterprise Business in Europe the Middle East and Africa
Peter Artist and analyst
After his Bachelor’s degree in Psychology from the National University of Ireland, Peter went on to do his doctorate in Cognitive Psychology at Oxford University. Among the important things he learned was that he needed to paint with his left hand, rather than his right. He combined early work at the Max Planck Institute in Munich with the development of a successful career as an artist. He ultimately left psychology to work in the visual arts full-time, including thirteen years as the editor-in-chief of Ireland’s leading art magazine, Circa.
Customer Strategy Twitter feed
- Why do people with no knowledge in homeopathy try to explain it as garbage? by Maurice FitzGerald quora.com/Why-do-people-…
1 day ago - Customer Strategy newsletter #82. You may like the review of PwC's (poor) approach to customer experience research.… twitter.com/i/web/status/1…
1 week ago - How might one use NPS for a consulting company with only 30 customers? by Maurice FitzGerald quora.com/How-might-one-…
2 weeks ago - And what did the low achievers say? My thoughts on a New York Times article titled 'I've interviewed 300 high achie… twitter.com/i/web/status/1…
2 weeks ago - Strategy: Ask new questions about your industry to get new answers customerstrategy.net/ask-new-questi…
2 weeks ago
