Welcome to CustomerStrategy.net.
Four books, a blog, remote coaching and other resources to help you to keep customers at the center of everything you do. Sign up for our newsletter to keep up with the latest blogs and other news.
Read our Blog
Nudging customers to do what they should (2-minute read)
In their book Nudge, Richard Thaler and Cass Sunstein explain that people are poor at choosing among options, and can quite easily be ‘nudged’ or pushed gently to make a specific choice. They promote the concept of ‘Libertarian Paternalism’, encouraging leaders to nudge all of us in directions that give us the greatest long-term benefit. […]
The plural of ‘anecdote’ is ’emotion’ – You can use this for good or for evil
Some time ago I wrote a short article suggesting that The plural of the word ‘anecdote’ is not ‘science’. My point was that just because a lot of people have their own personal stories about a subject does not make what they are saying true. Take the example of nutrition advice that follows a common […]
What we Do
Blog
Weekly or more frequent updates on customer experience and strategy topics.
Speaking engagements
Training, keynotes and motivational speaking.
Surveys
Create and run your surveys, just to get you moving, or on an ongoing basis.
Books
Three books on improving customer experience and one containing business cartoons were published in 2017.
Business illustrations
Business illustrations for your office walls, events, presentations and other needs.
Analytics
Statistical analysis of survey results, whether your own or carried out by us on your behalf. Analysis of text answers to survey questions in multiple languages.
What People are Saying
Maurice’s approach to strategy development gives a short list of priorities for any business or geography. We used it successfully while I was MD of HP EMEA and Maurice was part on the EMEA Leadership Team.
I feel honored to be at #3 of the top 15 people to follow in 2017 in my primary area of interest. Fred Reichheld is of course at the top of the list.
A true leader in the application of big data analysis techniques to customer and employee surveys. It has been my pleasure to work with Maurice at HP Autonomy where I was CTO and at HP Software. He made a big difference for our customers.
As our head of Customer Experience for Software, Maurice has implemented a number of strategies that have created measurable positive results for our customers and our business. His commitment to our organization, as well as to our customers, has been remarkable and I know we will continue to feel the benefits of his contributions well in to the future.
Our Team
Maurice Engineer and strategist
Maurice retired from Hewlett Packard Enterprise where he was Vice-President of Customer Experience for Software.
Before moving to HP Software in 2012, Maurice spent six years as a member of both the overall HP EMEA Leadership Team and the EMEA Enterprise Business Management Team. He implemented HP strategies that cross all businesses and functions, with a special focus improving Enterprise customer experience with HP. Other work included business strategy development for emerging markets, vertical industries, and a variety of transformational initiatives particularly in sales. He led the EDS / HP integration work for the Enterprise Business in Europe the Middle East and Africa
Peter Artist and analyst
After his Bachelor’s degree in Psychology from the National University of Ireland, Peter went on to do his doctorate in Cognitive Psychology at Oxford University. Among the important things he learned was that he needed to paint with his left hand, rather than his right. He combined early work at the Max Planck Institute in Munich with the development of a successful career as an artist. He ultimately left psychology to work in the visual arts full-time, including thirteen years as the editor-in-chief of Ireland’s leading art magazine, Circa.
Customer Strategy Twitter feed
- My answer to How is IBM going to use it's $34 Billion acquisition of RedHat to turn a profit? quora.com/How-is-IBM-goi…
3 hours ago - My answer to Why do liberals tend to support medical vaccinations but are against GMOs in food? quora.com/Why-do-liberal…
9 hours ago - My answer to Do the people who object most strongly to GMOs actually know by far the least about them? quora.com/Do-the-people-…
12 hours ago - Ma réponse à Est-ce que les personnes qui ont les plus fortes objections aux OGM en savent de loin le moins ? Cet a… twitter.com/i/web/status/1…
1 day ago - My answer to What are some examples of "nasty" things large companies do to their employees to save on cost? quora.com/What-are-some-…
1 day ago
