Way back in October last year I blogged about using direct marketing techniques to improve response rates to surveys. (You can find that blog here.) I would like to add some points that are specifically about survey requests sent by email. Here are five things you can do, in priority sequence. If you have other […]
Welcome to the 61st edition of my customer strategy newsletter. The five topics this week are: New idea: Reporting results of relationship surveys by function / business You have got to wonder what Elon Musk is trying to say Latest blog posts Notable items from other sites – Help Desk humor, CX reading list Looking forward […]
I was speaking to a business school student recently. She asked me about how I managed to get promoted during my career. That got me thinking… Luck and hard work I retired two years ago. My most significant promotions were at Digital Equipment Corporation in 1989, and at HP in 2005. I attribute the first […]
Customer Experience Management LinkedIn group. FAQ: Is my NPS or CSAT score any good? Welcome to the 59th edition of my customer strategy newsletter. The five topics this week are: Now managing the Customer Experience Management group on LinkedIn Some thoughts on whether a particular NPS or CSAT score is good or not Latest blog posts […]
Mark Hurd is CEO of Oracle, and was CEO of HP before that. While at HP, he made many speeches about cost. His general philosophy was best illustrated by my favorite event, an all-employee meeting he hosted when visiting Israel. [Special request to those who have bought the print version of Customer-Centric Cost Reduction: Please read […]
