Weekly or more frequent postings on customer experience and customer-centric business strategy. Sign up for our newsletter to be informed whenever there is new content. Use the icons on the left to share content with your friends and colleagues.
On the general subject of ‘customer-centric cost reduction’ I would like to discuss an area that many medium to large companies do not examine at all, and the rest do not cover deeply enough. Contra revenue is not in your P&L or in your Balance Sheet. It therefore receives little attention in most companies. After […]