I have a sort of hobby: answering companies’ requests for my feedback and seeing whether they will write back to tell me what they have learned and what they are going to do. I suppose I have responded to about 20 such requests over the last two months, and then heard nothing at all back, […]
On the general subject of ‘customer-centric cost reduction’ I would like to discuss an area that many medium to large companies do not examine at all, and the rest do not cover deeply enough. Contra revenue is not in your P&L or in your Balance Sheet. It therefore receives little attention in most companies. After […]
What can Swiss mountain guides teach us about leadership? The ‘Change Equation’. The ins and outs of dating apps. Customer Journey Mapping best practices. Welcome to the 76th edition of my customer strategy newsletter. The five topics this week are: Leadership lessons from Swiss mountain guides The ‘Change Equation’ Latest blog posts – NPS for startups. […]
Let’s face it; most start-ups fail. Some fail because they think they are doing what customers want, but they are simply wrong. Some fail for other reasons. All of these are very small companies, or at least they start very small. And in the case of technology, I think they all face a specific challenge… […]
Instagram page with our drawings, NPS podcasts, LinkedIn groups and more. Welcome to the 75th edition of my customer strategy newsletter. The five topics this week are: Instagram page with our business art New Net Promoter System podcasts coming – your input needed Latest blog posts – In praise of LinkedIn groups – R.I.P. Notable items […]
